Westhill Brand Assets
Logo, Lockups & Standalone
Different lockups assure that there is a viable lockup / logo for every situation. More importantly, the lockups will deter people from creating their own lockup when under different visual circumstances.
| Main Logos The main logos include all acceptable combinations and arrangements of “Westhill CSD” and Warrior in horizontal and vertical orientation and full color / one color reproduction.
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Athletics
Colors & Typefaces
Montserrat Montserrat is a screen optimized sans typeface with highly contrasting font family. Free on Google fonts and free to use on the web. Download Montserrat from Google |
Merriweather Merriweather is a screen optimized serif typeface that is good for titling and body copy. Free on Google fonts and free to use on the web. Download Merriweather from Google |
Primary Colors
| Royal Blue HEX: #25418A RGB: 37,65,138 CMYK: 99, 88, 13, 2 |
Grey HEX: #CFD3DD RGB: 207, 211,221 CMYK: 18,12,7,0 |
White HEX: #ffffff RGB: 255,255,255 CMYK: 0,0,0,0 |
Secondary Colors
| Light Royal HEX: #205BB4 RGB: 32,91,180 CMYK: 90, 71,0,0 |
Dark Grey HEX: #8F8F9B RGB: 143,143,155 CMYK: 47,40,30,1 |
Black HEX: #050707 RGB: 5,7,7 CMYK: 75, 67,66,87 |
Red HEX: #E6364A RGB: 230,54,74 CMYK: 3,94,72,0 |
Guide To File Types
JPG This is typically the most conservative file format in terms of disk space. This format will always have a background color. In this instance, the background color is white, meaning if you were to print on anything other than standard white paper, you may be able to see a white box around your image, which is undesirable. |
The appeal of this file format is that it may have transparent areas, meaning if the background of your document is any color other than white, the “white space” around the file will take on the background color of your document. Most programs should be able to use this file format. |
EPS This is always the highest quality file format. EPS files should be used in all professional documents and will be requested when printing large format or "odd jobs." This file can be scaled smaller than a button or larger than a building, while losing no quality. Typically only professional programs have the ability to open and process this file format. |
Web
PNG This is the preferred file format for web / screen use. This file may have transparent areas, meaning if the background of your document is any color other than white, the "white space" around the file will take on the background color of your document. |
JPG This is typically the most conservative file - type in terms of disk space. This file type will always have a background color. In this instance the background color is white, meaning if you were to use this on a website with a colored (even light) background, you may be able to see a white box around your image. All internet applications, presentation creators, and layout programs should be able to use this file - format. |
